Examlex
New technology allows marketers to promote products to consumers through smartphones using text alerts.
Social Desirability
The tendency of respondents to answer questions in a manner that will be viewed favorably by others, potentially leading to bias in surveys or studies.
Open-Ended
Questionnaire or interview questions designed to allow respondents to answer in their own words, rather than selecting from a set of predetermined responses.
Closed-Ended
Pertaining to a question or survey response option that limits answers to a set of predefined choices, making data easier to quantify.
Negative Wording
The use of language with negative connotations or phrasing that can influence the responses or perceptions in surveys and experiments.
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