The Last Step in Creating a Promotional Campaign Is to Evaluate

question 37

True/False

The last step in creating a promotional campaign is to evaluate the effectiveness of each element of the promotional mix.

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Definitions:

Analogy Problems

Logical puzzles or questions that require solving by finding relationships between pairs of words, ideas, or situations.

Mental Set

The inclination to approach situations with a predetermined framework of understanding, often based on former experiences, that could potentially limit novel solutions.

Functional Fixedness

A mental bias that restricts an individual to utilizing an item solely in its conventional manner, impeding creativity and the ability to solve problems.

Water-Jug Problems

A type of problem that tests one's ability to logically figure out how to measure exact amounts of water using jugs of different sizes.