Marla Has Developed a New Advertising Message for One of Her

question 405

True/False

Marla has developed a new advertising message for one of her firm's new products. She has sent copies of the ad to all of the salespeople in the firm and asked them to stress the benefits mentioned in the ad when they call on their customers. Finally, the ad includes a free sample coupon to encourage people to try this new product. She is attempting to create one positive, unified brand image for the new product. Marla is practicing brand communication.

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Definitions:

Controlled Substances

Drugs or chemicals whose manufacture, possession, and use are regulated by government agencies due to their potential for abuse or addiction.

Schedule II

A classification for drugs with a high potential for abuse but that have accepted medical uses, requiring strict regulation and control.

Psychological Dependence

A form of dependence that involves emotional-motivational withdrawal symptoms upon cessation of drug use or behavior.

Therapeutic Uses

The application of treatments or medications aimed at curing, alleviating, or preventing diseases and disorders to improve the patient's health and quality of life.