The Internet Has Changed the Emphasis of Promotion from Promoting

question 187

True/False

The Internet has changed the emphasis of promotion from promoting to customers to working with customers.

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Definitions:

Market Testing

The process of evaluating the potential success of a new product or service in a limited geographical area or group of people before a wider-scale launch.

Sneak Preview

An advanced viewing of a product or content before it is made available to the general public.

General Public

The broad group of people in society who are not specifically targeted by marketing efforts but can be potential consumers.

Financial Projections

Estimates of a company's future financial performance, including predictions of revenue, expenses, and net income over a specified period.