Creating a Positive Brand Image by Using All the Promotional

question 148

Multiple Choice

Creating a positive brand image by using all the promotional tools in a comprehensive, unified promotional strategy is called:

• A) brand awareness.
• B) brand publicity.
• C) interactive promotional communication.
• D) integrated marketing communication.

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Definitions:

Applied Psychology

the branch of psychology focused on the practical application of research to solve real-world problems.

Counselling Psychology

A field of psychology focused on facilitating personal and interpersonal functioning across the life span with an emphasis on emotional, social, vocational, educational, health-related, developmental, and organizational concerns.

Everyday Life

The daily activities, patterns, and behaviors that form the routine of an individual's life in a societal context.

Introspection

The examination of one's own thoughts and feelings, a reflective process focused on understanding one's inner experiences.