In Terms of Total Dollars Spent, the Number One and Two

question 3

Multiple Choice

In terms of total dollars spent, the number one and two advertising media are:

• A) television along with direct mail.
• B) the Internet and television.
• C) television and newspapers.
• D) newspapers and radio.

---

Definitions:

Micelle

A spherical aggregate of surfactant molecules formed in a liquid colloid, important in various chemical and industrial processes.

Emulsion

A mixture of two or more liquids that are normally immiscible, with one liquid containing a dispersion of the other.

Phospholipids

A group of lipids essential to all cell membranes for their ability to create lipid bilayers.

Phosphatidate Core

The basic structure of phospholipids, consisting of a glycerol backbone, two fatty acid tails, and a phosphate group, crucial in membrane biology.