Which of the Following Statements Is the Most Accurate

question 149

Multiple Choice

Which of the following statements is the most accurate?

• A) Studies indicate that effective promotion focuses on the pricing elements of the marketing mix.
• B) The Internet changes the focus of promotion from "working with" to "promoting to" customers.
• C) New promotional efforts create a more interactive approach, developing a dialogue between the firm and its customers.
• D) Successful promotion utilizes each element of the promotion mix independently, creating a well-diversified message.

---

Definitions:

Cost Of Goods Sold Account

An account in the general ledger that tracks the direct costs attributable to the production of the goods sold by a company.

Budgeted Variable Factory Overhead

The standard variable overhead for the actual units produced.

Standard Variable Overhead

The budgeted, or standard, cost associated with variable overheads that change with the level of production activity.

Actual Units Produced

refers to the tangible count of items manufactured during a specific period in a production facility.