Today's Public Relations Departments

question 205

Multiple Choice

Today's public relations departments

• A) focus more on advertising and less on publicity.
• B) are downsizing as firms emphasize personal selling to promote their products.
• C) are more actively listening to customers and helping to solve their problems.
• D) avoid relationships with the media and government officials.

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Definitions:

Price Cuts

Reductions in the selling price of goods or services, often used as a strategy to increase demand or compete more effectively.

Advertising

The action of calling attention to products, services, or ideas through paid announcements by an identified sponsor.

Oligopoly

An industrial configuration in which a small group of companies exercises significant authority over market pricing and competition.

Economies of Scale

The reduction in per-unit cost as the scale of production increases, leading to greater efficiency and lower costs for large-scale producers.