Chip Off the Old Block Is a New Chocolate Chip

question 276

Multiple Choice

Chip Off The Old Block is a new chocolate chip cookie created by the Arizona Cookie Company. To generate interest for this new product, the company sent a free package of six cookies to selected homes along with a 50-cent coupon. Arizona Cookie's activities represent:

• A) trade advertising.
• B) consumer publicity.
• C) sales promotion.
• D) public relations.

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Definitions:

Special Receptors

Cells or groups of cells in the body that detect changes in the environment (external or internal) and signal these changes to the nervous system.

Taste Buds

Sensory organs located on the tongue and other parts of the mouth, which are responsible for tasting and perceiving different flavors.

Cochlea

A spiral-shaped, fluid-filled structure in the inner ear that plays a key role in the process of hearing by converting sound vibrations into neural signals.

Olfactory Bulb

The olfactory bulb is a brain structure responsible for processing smells, located at the base of the brain and connected to the nasal cavity.