Which of the Following Statements Is Most Accurate

question 119

Multiple Choice

Which of the following statements is most accurate?

• A) Sales promotions are targeted both internally and externally.
• B) Sales promotion efforts are directed at nonprofit organizations.
• C) Dealers are inappropriate targets of sales promotion activities.
• D) The goal of sales promotion activities is to create consumer awareness.

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Definitions:

Stars

High-performing and high-potential individuals or products in a company or market that show a lot of promise for future success.

Dogs

Domesticated carnivorous mammals known for their varied breeds, roles as pets, and companionship to humans.

Question Marks

Products or business units characterized by low market share within high-growth markets, requiring strategic decisions about investment or divestment.

Dogs

In a business context, refers to products or business units that have low market share in a mature industry, typically generating low returns.