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F
Or a given level of profitability as measured by profit margin, the firm's return on equity will
White Rat
Typically refers to albino rats used as subjects in scientific research, especially in psychological experiments on conditioning and behavior.
Discriminative Stimulus
Any stimulus, such as a stop sign or a doorknob, that provides the organism with a cue for making a certain response in order to obtain reinforcement.
Watson's Little Albert
An experiment conducted by John B. Watson demonstrating classical conditioning by causing a young boy to develop a phobia of white rats.
UCS
An abbreviation commonly used in psychology that stands for Unconditioned Stimulus, which automatically triggers a response without any prior learning.
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