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Mini-Case Penny Stock Is the Chairperson of Pirate Recording Company Inc

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Mini-Case
Penny Stock is the chairperson of Pirate Recording Company Inc. She is the person responsible for the tremendous growth this company has enjoyed over the past three years. It was Penny's intuition and clever negotiating that enabled the company to sign two very hot recording artists: Half a Dollar and N'elli. These groups have generated profits of over $25 million.
The future looks even brighter at the firm because several current and aspiring entertainers have indicated an interest in signing on with Pirate Recording. This incredible growth has delighted everyone at the company, but it has also created a major problem for Penny. Pirate Recording has never been a major player in the recording industry, primarily because of limited capital. In order to take the company to the next level Penny realizes that she will need to expand the firm's personnel and equipment. The amount of new funds required to finance this needed expansion is $150 million. Penny has started to consult with others about how to finance this major expansion of the company.
-Penny is impressed with contemporary high-tech companies that have listed their stock on an electronic telecommunications network of securities dealers who trade the stock. She is referring to firms such as Microsoft [MSFT], Google [GOOG], and Apple [AAPL]. Penny ideally would like her company's stock listed on the ____________.


Definitions:

Perceptual Setting

The context or environment that influences an individual’s perception or interpretation of information.

Physical

Relating to things perceived through the senses as opposed to the mind; tangible or concrete.

Social

Pertains to activities, processes, or phenomena that involve interactions between individuals or groups in a society.

Intensity

The degree of strength, force, or concentration applied in a specific action, situation, or characteristic.

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