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Each independent variable investigated could have two or more different treatments or
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Relationship Selling
A sales approach focusing on creating long-term customer relationships rather than just one-time transactions.
Digital Technology Consultations
Advisory services that help businesses leverage digital technologies to improve processes, enhance customer experiences, and drive growth.
Gift Wrapping
An external service often provided by stores to enhance the presentation of a purchase, typically involving decorative paper and ribbons.
Order-Takers
Sales personnel who primarily take orders from customers rather than actively seek new sales or upsell, often found in retail or straightforward purchasing environments.
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