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What is the null hypothesis? Use . Refer To: 09-18
Checking for Deals
The act of searching or inquiring about discounts, offers, or promotional sales to save money on purchases.
Alternative Evaluation
The phase in the consumer decision-making process where options are assessed and compared before a purchase decision.
Secondary Research
The process of gathering and analyzing existing data that was collected by another person or organization, such as reports, studies, or statistics, saving time and expense compared to conducting primary research.
Decision-making Process
The cognitive process leading to the selection of a belief or course of action among several possible alternative options.
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