Examlex
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Integrated Marketing Communications
A strategic approach that aims to unify different marketing methods to promote a consistent message across all channels.
Direct Marketing
A type of advertising strategy that aims to deliver promotional messages directly to potential customers on an individual basis, rather than through a mass medium.
Relationship Selling
A sales approach focused on building long-term relationships with customers, rather than just making immediate sales.
Television Advertising
A form of marketing communication that uses the medium of television to promote products, services, or ideas to a wide audience.
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