Identify the Three Categories of Intangible Assets, and Provide an Example

question 10

Essay

Identify the three categories of intangible assets, and provide an example for each category.

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Definitions:

Specialty Products

Unique and high-value products that consumers are willing to make extra effort to search for and buy, often characterized by brand image and quality.

Shopping Products

Goods that consumers purchase after comparing quality, price, and style from different sellers, making an informed decision.

Unsought Products

Goods or services that consumers do not typically shop for until a need arises, often requiring significant marketing effort to sell.

Symbolic Characteristics

Features or aspects of objects, actions, or events that represent particular meanings or values beyond their literal sense.