Which of the Following Best Describes a Core Idea Behind

question 31

Multiple Choice

Which of the following best describes a core idea behind the informal institution-based view regarding alliances and acquisitions?

• A) It is best not to jump on the alliance and acquisition bandwagon.
• B) Alliances should be made with caution so that firms do not share important secrets.
• C) Firms often follow one another, so if competitors begin aggressively seeking targets for alliances and acquisitions, then it is best to follow suit.
• D) Firms copy one another naturally as a strategy to enhance their legitimacy, so alliances and acquisitions are a low-cost way of gaining this.

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Definitions:

Sweepstakes

A form of sales promotion that offers prizes based on a chance drawing of entrants’ names.

Persuasive Advertising

A type of advertising aimed at encouraging potential customers to buy a product or service by appealing to their emotions, desires, or reason.

Target Audience

A specific group of consumers identified as the recipients of a particular marketing message or campaign.

Pull Strategy

A pull strategy is a marketing approach where companies focus on creating demand for a product among consumers, so the consumers request the product from retailers.