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Representative Samples Have Strong Advantages Over Many Other Forms of Sampling

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Representative samples have strong advantages over many other forms of sampling in allowing researchers to generalize their findings to larger populations of people they are studying.

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Definitions:

Residual Income

The net income an enterprise or project generates above its cost of capital or required rate of return.

Contribution Margin Ratio

A calculation that shows what percentage of sales revenue is available to cover the fixed costs of a business after variable costs have been paid.

Fixed Expenses

Costs that remain constant regardless of any change in a company's activity level, such as lease payments, insurance, and property taxes.

Sales

Represents the total income generated by a company from selling goods or services before any expenses are subtracted.

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