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______________ theorizes that in order to create an impression, people play roles and their performance is judged by others who are alert to any slips that might reveal the actor s true character.
Developing the Budget
Developing the budget involves estimating and allocating financial resources for specific projects, departments, or an entire organization, based on its strategic objectives.
Incremental Sales Revenue
The additional revenue generated from the sale of additional units of a product or service.
Incremental Marketing Effort
Additional marketing activities conducted to boost sales or market penetration, beyond the existing marketing plan.
Target Markets
Specific groups of potential customers at whom a company directs its marketing efforts.
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