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End Goal
The final desired outcome or objective that an individual, group, or organization is aiming to achieve.
Lifestyles
Patterns of behavior or ways of living that reflect the attitudes, values, and consumption habits of an individual or group.
Motivations
The reasons or drivers behind an individual's actions, desires, or needs.
Perceptual Maps
A visual tool used in marketing to display the perceptions of customers or potential customers regarding specific brands, products, or services.
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