Examlex
A standard alcoholic drink contains about 14 grams of pure alcohol.
Target Market
A specific group of consumers identified as the recipient of a marketing campaign or product line, characterized by distinct demographics or behaviors.
Kraft Lunchables
A brand of prepackaged, convenience meal kits aimed primarily at schoolchildren, containing portions of cheese, meats, crackers, and beverages.
Prepackaged Meal
A meal that has been prepared, packaged, and sold in a ready-to-eat form.
Discovering Consumer Needs
The process of researching and understanding the requirements, desires, or problems of consumers to develop products or services that meet these needs.
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