Business Decisions Should Consider the Interests of Customers, Employees, Suppliers

question 187

True/False

Business decisions should consider the interests of customers, employees, suppliers, government leaders, and stockholders.

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Definitions:

Acquisition

The process of acquiring control of another corporation or asset through purchase or exchange.

FAB Approach

An approach to selling that emphasizes the Features, Advantages, and Benefits of a product or service, aimed at persuading customers by highlighting its unique value.

Customer-Oriented Selling

The adoption of the marketing concept at the level of the individual salesperson and customer.

Customer-Oriented

This concept involves prioritizing customer needs and satisfaction in all aspects of a company’s operations and decision-making processes.