Greg Is Working as a Marketing Trainee for an Online

question 19

Multiple Choice

Greg is working as a marketing trainee for an online Music CD and video retailer.His boss called a meeting for next week with one thing on the agenda: "Bring with you your ideas about how we can gain a competitive advantage." Greg plans to provide the following response:

• A)Create a management-driven environment with lots of employee training.
• B)Create a customer-driven environment where we constantly try to create customer value.
• C)Restructure the organization so that there is always a manager on duty to chat with online customers who are having problems with their orders.
• D)Always match the promotions of our competitors.Price is the only thing customers care about.

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Definitions:

Social Identity

That part of the self-concept that derives from our membership in social groups.

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a feeling of contempt for other groups.

Sherif

A psychologist known for his work on group norms and social influence.

Competition

The activity or condition of striving to gain or win something by defeating or establishing superiority over others.