Which of the Following Statements Best Describes How Firms Must

question 30

Multiple Choice

Which of the following statements best describes how firms must treat their frontline workers in order to remain competitive? Frontline workers must be ________.

• A) empowered with the authority to respond quickly to the unmet needs of customers
• B) closely supervised to reduce the risk of product liability and discrimination lawsuits
• C) eliminated and replaced with automated equipment whenever possible
• D) relieved of any burden to make a customer decision

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Definitions:

AIDA

An acronym for Attention, Interest, Desire, and Action, describing the stages of the consumer journey in marketing and advertising.

Rational Appeals

Marketing strategies that use logical, fact-based arguments to convince consumers to make a purchase or adopt a viewpoint.

Emotional Appeals

Tactics used in communication and advertising to elicit strong feelings in order to persuade or influence.

Health Insurance Premiums

The amount paid, usually on a monthly basis, for health insurance coverage.