________ Looks at the Behavior of Individual People and Organizations

question 92

Multiple Choice

________ looks at the behavior of individual people and organizations in specific markets.

• A) Macroeconomics
• B) Finite economics
• C) Microeconomics
• D) Nanoeconomics

---

Definitions:

Selective Comprehension

The process by which consumers interpret information in a way that aligns with their existing beliefs and attitudes, often leading to distorted perceptions.

Selective Exposure

The process by which individuals preferentially seek out and pay attention to information that conforms to their existing beliefs and values, while avoiding contradictory information.

Subliminal Perception

The processing of information by the brain below the level of conscious awareness.

Selective Comprehension

The process by which individuals interpret information based on their existing beliefs, attitudes, or desires, often leading to misunderstanding or distortion of messages.