In the Connecting Across Borders Box Titled "McDonald's: Over 100

question 8

Multiple Choice

In the Connecting Across Borders box titled "McDonald's: Over 100 Cultures Served" McDonald's,the largest food franchise in the world,continues to tweak its business and marketing model to appeal to the tastes of the markets in the 117 countries that it serves.One unique product offering adopted in Hong Kong is:

• A) Chinese barbeque,for which the local market usually pays three times what McDonald's is charging.
• B) extending similar play structures that it is known for in the U.S. ,but with Chinese dragons and other more familiar imaginary characters suitable to the local market.
• C) international clothing that suits the international market,a place where east meets west.
• D) McWeddings,which cater to couples who want a wedding package without going into debt.

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Definitions:

Political Risk Analysis

The evaluation of how political events and conditions in a country affect the business environment and investment stability.

Cost Benefit Analysis

A systematic approach to estimating the strengths and weaknesses of alternatives used to determine the options that provide the best approach to achieve benefits while preserving savings.

Intellectual Property

A category of property that includes intangible creations of the human intellect, such as inventions, literary and artistic works, designs, symbols, names, and images used in commerce.

Legal And Political Systems

The comprehensive structure within which laws are created, interpreted, and enforced, and how government decision-making occurs, influencing the behavior of individuals and organizations.