The National Bicycle Company of Japan Makes 18 Bicycle Models

question 48

Multiple Choice

The National Bicycle Company of Japan makes 18 bicycle models in more than 2 million combinations, with each combination designed to fit the needs of a specific customer. The customer chooses the model, size, color, and design. An analysis of this company's operation would indicate that it uses:

• A) lean manufacturing.
• B) flexible production.
• C) mass customization.
• D) continuous production.

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Definitions:

ATC

Average Total Cost (ATC) refers to the total cost per unit of output, calculated by dividing the total cost of production by the quantity of output produced.

MR

Marginal Revenue is the additional income generated from selling one more unit of a good or service.

Identical Product

Goods or services that are exactly the same in quality, size, and specifications, making them indistinguishable from one another to consumers.

Making a Profit

The financial gain realized when the revenue generated from business activities exceeds the expenses, costs, and taxes involved in maintaining the operation.