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Mountain High Custom Bikes,Inc. ,recently streamlined processes in the assembly plant.Its new computer system sends orders directly to the assembly floor,and also delivers the right parts to the same location within five minutes of the time the order reaches the assembler.There is no paper used in this process.All documentation and confirmation of completion and testing is documented through the computer system.The elimination of wasteful time and paper waste is the company's effort to develop its commitment to ________________.
Brand Position
describes the unique space a brand occupies in the minds of consumers, differentiated by its products, features, and benefits from its competitors.
Influences
refers to the factors or forces that affect the decisions, behaviors, or development of individuals or organizations.
Brand Assets
Constitutes the valuable elements of a brand, such as trademarks, brand name, and customer loyalty, that contribute to its overall equity.
Logos
In rhetoric, it refers to the appeal to logic, one of the three modes of persuasion identified by Aristotle, alongside ethos and pathos.
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