Examlex
The ELISA test is used to detect HIV antibodies in the blood.
Credible Messages
Information presented in a manner that is believable and trustworthy to the audience.
Organization's Purpose
The fundamental reason for an organization's existence, often reflected in its mission, vision, and goals.
Public Relations Practitioner
A professional responsible for managing and influencing public perception and maintaining relationships between an organization and its publics.
Goodwill
The intangible asset that arises as a result of the acquisition of one company by another for a premium value, representing the reputation, brand, and other non-tangible assets.
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