Sandy Beech, a Talented Fashion Designer Who Wants to Start

question 304

True/False

Sandy Beech, a talented fashion designer who wants to start her own women's swimwear and beach towel line, is trying to decide which form of business ownership is right for her. As a young mother who aspires to send her children to college some day, she does not want to jeopardize her savings account in any way. In order to overcome these risks, Sandy should start her business as a sole proprietorship.

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Definitions:

Disrupt-then-reframe Technique

A sales technique that initially creates confusion or disruption in the consumer's mind, then offers a simple, positive reframe to encourage purchase.

Breaking up Attention

The act of dividing one's focus between multiple tasks or stimuli, which can reduce the effectiveness of cognitive processing.

Persuasion

An attempt to change a person’s attitude.

Disrupt-then-reframe Technique

A persuasive strategy that involves introducing an unexpected element to disrupt thinking patterns, followed by a reframing of the situation to influence attitudes or behaviors.