Customers Learn to Trust Companies That Consistently Demonstrate Good Behavior

question 209

True/False

Customers learn to trust companies that consistently demonstrate good behavior. Those same companies can lose this position with one socially irresponsible activity.

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Definitions:

Continuous Reinforcement

A learning schedule in which every correct response is followed by a reward, facilitating rapid learning.

Insight Learning

A sudden understanding of how to solve a problem after a period of either inaction or thinking about the problem.

Shaping

A method in behavioral psychology where successive approximations of a desired behavior are reinforced until the exact behavior is achieved.

Token Economy

A behavior modification system that utilizes tokens as a form of reinforcement for desirable behaviors, which can be exchanged for rewards.