The Connecting Through Social Media Box Titled "Facebook or Fakebook

question 135

Multiple Choice

The Connecting through Social Media box titled "Facebook or Fakebook" depicts the social media sites' widespread popularity.It asks members to consider:

• A) Using the site for creating legitimate viral marketing messages.
• B) The ethical and unethical activities of social media sites and how to remain an ethical participant.
• C) Eliminating photos from social media sites as an extra precaution.
• D) Whether social media should be classified as unethical online behavior.

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Definitions:

Demographically Diverse

Reflecting a population that includes a wide range of characteristics such as age, sex, ethnicity, or socioeconomic status.

Competitors

Other businesses or entities that offer similar products or services within the same market and vie for the same customer base.

Loyalty Rates

Refers to the metric that measures the level of loyalty of customers to a brand or product, often calculated through repeat purchases or engagement.

Benefits-sought

Specific advantages or improvements customers are looking for in a product or service, which influence their purchasing decisions.