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Successful small business owners are:
Attributions
Attributions refer to the process by which individuals explain the causes of behavior and events, often as internal (personal traits) or external (situational factors).
Subculture
A cultural group within a larger culture, often having beliefs or interests at variance with those of the larger culture.
Social Norms
The accepted behaviors, rules, or standards of conduct expected in a given society or group.
Norm
Accepted standards or expectations of behavior within a society or group.
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