A Successful Web-Based Strategy That Helps a Business Spread the Word

question 278

Multiple Choice

A successful web-based strategy that helps a business spread the word about its website and products is called ______________

• A) wildfire marketing.
• B) "it's all about the buzz."
• C) social marketing.
• D) affiliate marketing.

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Definitions:

Equity Method

An accounting technique used for recording investments in associate companies where the investment is initially recorded at cost and subsequently adjusted for the investor’s share of the net profits or losses of the investee.

Consolidation Worksheet Entries

Journal entries used in preparing consolidated financial statements, helping to adjust and eliminate internal transactions between parent and subsidiary entities.

Fair Value

An estimate of the price at which an asset or liability could be exchanged in a current transaction between willing parties.

Unamortized Patent

The portion of a patent's cost that has not yet been expensed in the income statement over its useful life.