Jayne Started a Small Bakery in a Resort Town

question 113

Multiple Choice

Jayne started a small bakery in a resort town. She was certain she had the ideal location, with plenty of hotels and inns within walking distance of her establishment. She planned to use her grandmother's recipes, using only the finest ingredients for her upscale resort customers. During the first week of business, she was disappointed with lackluster sales. When she drove past the regular breakfast-style restaurants and even the Starbucks, she noticed they were rather bustling. Jayne most likely:

• A) did not publicize in the appropriate places.
• B) underestimated the competition.
• C) should have considered weather conditions before assuming that her business would be vibrant.
• D) did not consider that small businesses never get the name recognition in resort towns that larger businesses and franchises realize.

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Definitions:

Potential Output

The highest level of real gross domestic product (GDP) that can be sustained over the long term without increasing inflation, reflecting the maximum productive capacity of an economy.

Short-Run Aggregate Supply

The total production of goods and services in an economy at different price levels in the short-term, considering wages and resource prices as sticky.

Short-Run Aggregate Supply

The total production of goods and services in an economy at different price levels over a short period, during which some production costs are fixed.

Potential Output

The highest level of real GDP that can be sustained over the long term without increasing inflation.