A Creative Person Working Within a Corporation to Launch New

question 260

Multiple Choice

A creative person working within a corporation to launch new products and generate new profits is known as a(n)

• A) arbitrator.
• B) micropreneur.
• C) macropreneur.
• D) intrapreneur.

Analyze how pioneer products change consumer behavior and create new markets.

Understand the challenges faced by first movers and how they establish markets.

Examine strategies for targeting innovators and early adopters to gain market acceptance.

Recognize the impact of diffusion of innovation on product life cycle.

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Definitions:

General Adaptation Syndrome

A three-stage process (alarm, resistance, exhaustion) that describes the physiological changes the body goes through under stress.

Resistance Phase

The second stage of the general adaptation syndrome, where the body adapts to a stressor and attempts to return to homeostasis.

Historical Racism

Historical racism refers to the systemic racism that has been embedded in societal structures over time, affecting generations through discriminatory practices and beliefs.

Protective Factor

A characteristic or condition that decreases the likelihood of developing a disease or injury.