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The main objectives of organized labor, better wages, and shorter hours, have remained remarkably stable over time.
Brand's Sincerity
The perception that a brand is genuine, honest, and authentic in its dealings and communication with customers.
Connections To Culture
refers to the relationship and relevance a brand or entity has with the customs, values, and social behaviors of a particular group or society.
Brand's Realness
The authenticity and genuineness a brand conveys, making it appear true and credible to its audience.
Brand's Timelessness
The ability of a brand to remain relevant and retain its value over time, transcending trends and generations.
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