Consumer Databases, Blogs, and Social Networking Are Some of the Technological

question 14

True/False

Consumer databases, blogs, and social networking are some of the technological factors that are used by marketers to develop goods and services.

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Definitions:

GAAP

A series of standard accounting protocols and measures adopted broadly for financial statement compilation.

R&D Expense

Expenses incurred in the process of discovering, developing, and enhancing a company's products or services, categorized as operating expenses.

Purchased Goodwill

The amount paid in excess of the fair market value of net assets during the acquisition of a company.