Helen, a Manager for Marshall Manufacturing, Spends Much of Her

question 249

True/False

Helen, a manager for Marshall Manufacturing, spends much of her time reviewing the global, technological, socio-cultural, competitive, and economic factors that can influence the success of her firm's marketing efforts. Helen's efforts indicate that she is involved with environmental scanning.

---

Definitions:

Specialty Products

High-value products or services that are targeted towards a niche market, often characterized by high customer loyalty.

Business Products

Goods or services sold to other businesses for resale, use in production, or services in operations.

Convenience Products

Items that consumers purchase frequently, immediately, and with minimal comparison and buying effort, such as household goods or snacks.

Convenience Products

These are items that consumers purchase frequently, immediately, and with minimal comparison and buying effort, like bread or soft drinks.