Firms Adopting a Relationship Marketing Strategy Often Establish a Database

question 5

True/False

Firms adopting a relationship marketing strategy often establish a database of information about each customer.

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Definitions:

Warranty Replacement

The process of replacing or repairing a product under the terms of a warranty agreement due to defects or failures.

Merchandise

Goods that are purchased for the purpose of being sold to customers in the retail environment.

Warranty Expense

A cost incurred by a company to repair or replace products during a specified period under warranty coverage.

Warranty Service

A promise from the seller or manufacturer to repair or replace defective products within a specified time period at no additional cost to the buyer.