Click Computers Has Established a Website Where Its Customers Can

question 163

True/False

Click Computers has established a website where its customers can get the latest information about the company's products, offer suggestions about improving products and service, and contact technical support via e-mail. The company has even added a chat function that allows customers to communicate with representatives. Click's approach indicates that it is trying to utilize relationship marketing.

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Definitions:

Intensive

Characterized by or requiring significant effort or energy, often in reference to growth strategies or distribution methods.

Selective

Characterized by careful choice, especially based on very discerning taste or preferences.

Administered Vertical Marketing System

A coordinated distribution channel structure where members remain independent but their activities are centrally coordinated by a dominant member without formal ownership between them.