Examlex
Click Computers has established a website where its customers can get the latest information about the company's products, offer suggestions about improving products and service, and contact technical support via e-mail. The company has even added a chat function that allows customers to communicate with representatives. Click's approach indicates that it is trying to utilize relationship marketing.
Net Operating Income
This represents the profit a company generates from its core business operations, excluding expenses from interest and taxes.
Price Reduction
A decrease in the selling price of goods or services, often used as a strategy to increase demand or sales volume.
Sales Forecast
An estimate of the amount of goods or services a company expects to sell in a future period.
Traceable Fixed Expense
A fixed cost that can be directly linked to a specific business segment or department.
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