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Click Computers Has Established a Website Where Its Customers Can

question 163

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Click Computers has established a website where its customers can get the latest information about the company's products, offer suggestions about improving products and service, and contact technical support via e-mail. The company has even added a chat function that allows customers to communicate with representatives. Click's approach indicates that it is trying to utilize relationship marketing.


Definitions:

Net Operating Income

This represents the profit a company generates from its core business operations, excluding expenses from interest and taxes.

Price Reduction

A decrease in the selling price of goods or services, often used as a strategy to increase demand or sales volume.

Sales Forecast

An estimate of the amount of goods or services a company expects to sell in a future period.

Traceable Fixed Expense

A fixed cost that can be directly linked to a specific business segment or department.

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