Which of the Following Represents an Example of Demographic Segmentation

question 94

Multiple Choice

Which of the following represents an example of demographic segmentation?

• A) A firm producing recreational equipment divides its market into groups by region of the country, designing different products for people in different parts of the country.
• B) An automobile manufacturer offers different types of cars designed to appeal to different age groups and income levels.
• C) A motion picture company divides its market according to the attitudes and interests of its customers, marketing some films to people who enjoy action movies and targeting other movies to people who prefer romantic comedies.
• D) A company that produces food products has designed a special line of easy-to-prepare microwavable meals that are low fat and high in fiber to attract people interested in the health benefits of the foods they eat.

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Definitions:

Density

The measurement of mass per unit volume of a substance, commonly expressed in grams per cubic centimeter or kilograms per cubic meter.

Mass

A property of a physical body which determines the body's resistance to being accelerated by a force and the strength of its mutual gravitational attraction with other bodies.

Fragments

Smaller parts or pieces that have broken off or been separated from something whole.

Density

The mass per unit volume of a substance, indicating how compact or sparse the substance is.