Holly Is a Sophomore in College Considering a Degree in Marketing

question 28

Multiple Choice

Holly is a sophomore in college considering a degree in marketing. She has asked several friends for advice and their comments are listed below. Which of these comments is the most accurate and likely to help Holly?

• A) Marketing offers business students a wide array of career options.
• B) Majoring in marketing rules out a meaningful career with a nonprofit organization.
• C) You should major in marketing only if you want to work in advertising or personal selling.
• D) Marketing is a career that offers stability, good pay and ample employment opportunities. Marketing activities today are essentially the same as they were several decades ago.

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Definitions:

Days' Sales in Receivables

A financial ratio that measures the average number of days it takes a company to collect payment after a sale has been made.

Accounts Receivable

Accounts receivable represents money owed to a company by its customers for goods or services delivered on credit.

Inventory Turnover

A measure of the number of times inventory is turned into goods sold during the year, computed by dividing the cost of goods sold by the average inventory.

Inventory Management

The practice of overseeing and controlling the ordering, storage, and use of components that a company uses in the production of the items it sells, as well as the management of finished products available for sale.