Hideki Has Just Been Transferred from a Position in His

question 16

Multiple Choice

Hideki has just been transferred from a position in his firm where he dealt with the consumer market to a new job dealing with buyers in the B2B market. Which of the following correctly identifies a key difference Hideki is likely to observe between consumer markets and business-to-business markets?

• A) Businesses focus on developing wants and needs in consumer markets, while firms work to satisfy the existing needs of the B2B market.
• B) Relationship marketing tends to be much more important in consumer markets than in the business-to-business markets.
• C) Buyers in the business-to-business markets tend to be more rational than buyers in consumer markets.
• D) Business-to-business markets make greater use of marketing intermediaries such as wholesalers and retailers than do consumer markets.

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Definitions:

Spontaneous Rupture

A sudden breakage or tearing of tissue or organ in the body without an obvious cause or external influence.

Weakened Blood Vessel

Refers to blood vessels that have become thin or less elastic, leading to potential health risks such as aneurysms or ruptures.

Muscle Wasting

The progressive loss of muscle mass and strength, usually due to chronic illness or sedentary lifestyle.

Sedentary Lifestyle

A way of life that involves little physical activity, often synonymous with sitting or laying down for long periods, which can lead to health problems.