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The First Step in the Marketing Research Process Is to Collect

question 6

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The first step in the marketing research process is to collect relevant data.


Definitions:

Techno-overload

The stress or pressure felt by individuals due to the overwhelming amount of technology they are required to interact with or manage.

Internal Locus

The belief that one controls their own destiny and outcomes are a result of personal effort rather than external forces.

External Locus

A belief that outcomes in one’s life are due to external forces or circumstances beyond one's control.

Self-esteem

An individual's overall subjective evaluation of their own worth or value.

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