Relationship Marketing Is Rather Easy to Implement in the B2B

question 187

True/False

Relationship marketing is rather easy to implement in the B2B market but almost impossible to use in the consumer market due to the sheer size of the consumer market.

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Definitions:

Descriptive Norm

Socially accepted behaviors that individuals are expected to conform to in a specific context, based on the observed actions of others.

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Pluralistic Ignorance

Pluralistic ignorance describes a situation where a majority of group members privately reject a norm, but assume incorrectly that most others accept it.

Autokinetic Effect

A phenomenon of visual perception in which a stationary, small point of light in a dark room appears to move because of involuntary eye movements.