Firms Adopting a Relationship Marketing Strategy Often Establish a Database

question 5

True/False

Firms adopting a relationship marketing strategy often establish a database of information about each customer.

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Definitions:

Administrative Expenses

Administrative Expenses are costs related to the general operation of a business, including expenses such as office supplies, salaries of administrative personnel, and rent.

Operating Income

Income generated from the normal business operations of a company, excluding expenses such as interest and taxes.

Purchases Returns and Allowances

Purchases Returns and Allowances is an account that tracks the reduction in costs due to returned goods or provided allowances after the purchase has been made.

Purchases Discounts

Discounts taken by the buyer for early payment of an invoice.