Comparing the Business Practices of the 1950s to Those of Today

question 98

Multiple Choice

Comparing the business practices of the 1950s to those of today indicates that today's marketing managers

• A) have a more ambitious goal of not just satisfying customers, but of exceeding their expectations.
• B) are much more focused on production and mass marketing.
• C) put less emphasis on earning a profit, since doing so makes it harder to satisfy the needs of the firm's stakeholders.
• D) operate essentially the same as their predecessors.

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Definitions:

Lateral

Relating to, situated at, or extending toward the side; away from the midline of the body.

Parietal Peritoneum

The part of the peritoneum that lines the abdominal and pelvic walls, as opposed to the visceral peritoneum which covers internal organs.

Serous Membrane

A thin layer of tissue that lines certain internal cavities of the body, producing a watery serum to lubricate surfaces.

Abdominopelvic Cavity

A body cavity comprising the abdominal cavity (holding digestive organs) and the pelvic cavity (holding reproductive organs, bladder, and rectum).