Blogging Has Brought Southern Nights Nursery a Step in the Right

question 81

Multiple Choice

Blogging has brought Southern Nights Nursery a step in the right direction toward building relationships with its customers. The owner blogs his weekly recommendations to loyal followers and provides supplier sources for all kinds of rare and hard to find plants and shrubs. Customers provide other customers with reviews and comments about various plants they purchased through Southern Nights. As an extension of customer relationship management, this company is practicing ____________.

• A) production management (PM).
• B) processing customer relationships (PCR).
• C) customer-management relationship (CMR).
• D) psychological-managed relationship (PMR).

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Definitions:

Contribution Margin Ratio

A measurement that shows the percentage of sales revenue that exceeds variable costs, indicating how much contributes to fixed costs and profits.

Fixed Costs

Regular costs that do not vary with the scale of production or sales activities, encompassing rent, salary disbursements, and insurance contributions.

Target Net Income

The desired profit that a company aims to achieve within a specific period, often used in budgeting and planning.

Required Sales

Required sales represent the amount of sales needed to achieve a particular financial target, such as breaking even or reaching a desired profit level.