A Comparison of the Marketing Concept and Customer Relationship Management

question 249

Multiple Choice

A comparison of the marketing concept and customer relationship management indicates that customer relationship management

• A) and the marketing concept are in fact identical.
• B) attempts to improve profits by keeping quality high, while the marketing concept attempts to improve profits by a careful design of the promotional mix.
• C) turns the marketing concept upside down. The marketing concept emphasized that marketing was the most important function performed by a firm, but customer relationship management views management to be the most important function.
• D) extends the marketing concept by calling for the firm to learn more about its customers so that it not only satisfies them, but exceeds their expectations over time.

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Definitions:

Hip Replacement Surgery

is a medical procedure where a damaged or diseased hip joint is replaced with an artificial implant to relieve pain and improve mobility.

Health Protection

Activities focused on preventing, avoiding, or minimizing preventable illnesses and injuries that individuals have little or no control over.

Health-Promotion Activities

Actions and strategies aimed at improving individual and community health, such as exercise programs, nutritional education, and smoking cessation support.

Conceptual Frameworks

Structured tools used in research and academia to outline possible courses of action or to present a preferred approach to an idea or thought, providing a foundation upon which scientific research or projects can be built.